Our mission
Elevate good breeders. Help good families.
We believe good breeders are made invisible when bad ones flood the market with cheap, unhealthy puppies. A trustworthy public record of who's doing this well, and who isn't, is how families learn to tell the difference. That's the whole job.
This is
A platform to elevate reputable breeders and inform buyers.
This is NOT
A place for revenge, pile-ons, or competitor sabotage.
Our promise
Genuine review, right of reply, fast takedown of fakes.
Protections in place
How we keep reviews fair
These aren't promises, they're built into the platform. Every review goes through them.
No review goes live unchecked
Every review is held for moderation. Low-risk reviews from established accounts are auto-approved; anything containing strong factual accusations is held for a human to look at before it's visible.
Real accounts only
Anonymous reviews aren't allowed. Reviewers must sign in with Google. One person can only post one review per breeder, ever. Brand-new accounts are held automatically.
Defamatory accusations are auto-held
Reviews containing words like "puppy mill", "scam", "fraud", "abuse" or "cruelty" are automatically held for manual review. Those are the genuinely defamatory ones, and they don't get to publish themselves.
One-tap report → auto-hide
Any visitor (or you) can flag a review. Unverified reviews are hidden the moment they're reported, pending a human re-check. We err on the side of taking down disputed content.
Right of reply, surfaced inline
You can respond to every review on your profile, good or bad. Your reply appears directly under the review, so visitors see both sides at the same time.
Proof of purchase when it matters
When a critical review is disputed, we can ask the reviewer to provide proof of transaction, microchip number, receipt, or registration. No proof, no review.
The hard cases
Real concerns, straight answers.
We've heard these from breeders since day one. Here's exactly how each one is handled.
What we will and won't remove
Our removal policy
We don't remove reviews because they're negative. We remove them when they're fake, abusive, or unsubstantiated.
We will remove
- False factual claims the reviewer can't substantiate
- Reviews from people who weren't actually customers (with no proof of purchase)
- Abuse, threats, harassment, or off-topic content
- Pile-on bursts from coordinated accounts
We won't remove
- Honest negative reviews of a real customer experience
- Star ratings you disagree with
- Critical opinions written respectfully
- Reviews that include accurate information you'd prefer wasn't public
If a review feels wrong, report it. We respond, and we don't make breeders fight in public to get something fake taken down.